Mission
Our mission is to provide consumers with quality food products
that are the best tasting in their category while being balanced, and affordable.
Values

Our values are the foundation of our company. They define who we are, how we work and allow us to fulfil our mission. Our decisions are grounded in these values, and they guide our relationships with consumers, customers, distributors, partners, the community and each other.


· Our first commitment is to the wellbeing and safety of our consumers. We maintain a duty to only deliver high quality products and we place our consumers' safety above all other considerations.


· We maintain a passion to be the best in the industry. We are committed to delivering products that exceed our consumers' expectations and constantly seek to push the envelop by developing innovative products that improve on what is currently available on the market.


· We treat our people as family and our community as our home. We have been a family run business for 3 generations. We aim for our business values to reflect our family values. We have a responsibility to give back to the community.


· Our commitment to integrity is a cornerstone of our past, present and future success. This drives our dedication to uphold ourselves to the highest standards of business conduct.


Our vision is to become a leading regional player in marketing, manufacturing, sales and distribution of food products in the middle-east.
 
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